Marketing. It’s a little word, but one that often provokes a big reaction from law firms.
- ‘We don’t have time!’
- ‘Where do we start?’
- ‘It’s too difficult.’
- ‘We’re lawyers, not marketers!’
- ‘Who wants to hear from us?’
I get it. Finding time for marketing isn’t easy – law firms rarely have a marketing resource in-house, and it often slips down the priority list. Here’s why it shouldn’t…
Five reasons law firms need to be marketing their business
1. New work. Marketing is the best way of putting your law firm in front of new clients – those who don’t already know about your firm.
2. Social proof. Clients (especially new ones) need to have trust in their lawyers and marketing helps a lot with this. Blogs and social posts demonstrating industry expertise show you’re up-to-date, proactive and a thriving firm. Conversely, inactive social profiles, outdated websites or being absent from digital spaces can deter potential clients.
3. It makes you more approachable. This is particularly true for social media, which can help your firm to feel more human and relatable.
4. First contact. People often engage with law firms at difficult or stressful times in their lives, particularly in areas like family law. Some people may feel more comfortable making that initial enquiry over social media or on your website than picking up the phone.
5. Success (and shouting about it). We work with a lot of great firms: they win awards, get recognised in Chambers and Legal500, they sponsor community activities and their staff raise money for good causes. The problem is, most of them don’t have an avenue to share these good news stories and so they go unrecognised. Marketing provides the channels to broadcast these positive messages.
Why you need a Virtual Marketing VA to support your law firm marketing
Marketing takes time, something lawyers are in short supply of, and this is why it’s often overlooked. However, a Virtual Marketing VA can provide marketing support to your business on a flexible and cost-effective basis.
Our experienced marketing VAs:
- Work with law firms, and understand how to communicate complex messages responsibly and effectively.
- Can manage your social media accounts, create and post content, interact with the community and respond to messages.
- Write newsletters and emails to help you communicate regularly with clients.
- Update your website and blog with current information and news.
Law firm marketing in action – how our Marketing VAs help
Still unsure how a Marketing VA could support your firm? Here is a selection of real-world examples of marketing support we’ve provided to law firms:
Social media: We’ve managed social media accounts on our client’s behalf, taking on all the routine admin and effort of maintaining a social presence. We create Canva graphics, videos and carousels in your brand identity. We then accompany these engaging visuals with text and hashtags to get your message across. Examples include service spotlights highlighting practice areas, resharing blog or website content, staff updates, messages of support for sponsored sports teams, and topical posts (Christmas, holidays etc).
Blog and website updates: We’re familiar with commonly used CMS’ such as WordPress, so we can usually edit and update your website on your behalf. We often cost less than a traditional web development or marketing agency and because we work with you regularly, we can respond quickly to requests. We’ve written content for Home, About, and service pages as well as writing and posting blog posts on a range of topics.
Newsletters: We can work with MailChimp, Kit, or your preferred mail supplier to design and write newsletters sharing your company news and updates. We’ve written internal and external newsletters for law firms to help build relationships and encourage client loyalty.
Ready to get support from a specialised Virtual Assistant with your marketing?
Getting started is easy. To discuss your marketing needs, messages, and the support we can provide, book a call with Kellie.
